Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

This study aims to explore various e-marketing strategies that salt farmers might use. The qualitative-descriptive method was chosen as the used in this research. Researchers collected data by observing, conducting interviews, and documenting our studies. of analysis is known descriptive-qualitative analysis. findings indicated farmers' knowledge forms media satisfactory. However, their expertise consisted just knowledge, they needed learn how make most existing exploit it a promotional tool. Although are already familiar with many different can use marketing media, excellent technique for business uses only Facebook networking or social strategy.